The Digital Revolution is dramatically altered the best way many merchandise are created, promoted, distributed, and consumed. Before the arrival of latest digital applied sciences such as the Internet, Retarget OU personal laptop and smartphone, advertising was largely an Analog (i.e., bodily) exercise. Immediately, many advertising activities comparable to how merchandise are promoted are increasingly Digital in nature. Nonetheless, we nonetheless dwell in an Analog (or bodily) World. For instance, even in the present day, most sales are still carried out in physical shops. Thus, each marketers and customers must simultaneously navigate each the Analog and Digital worlds each day. This course examines each the Analog and the Digital and how these two forces relate to one another throughout the Digital Marketing Revolution.


This course will begin with an exploration of the key differences between the Analog and the Digital and then study 4 ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will comprise a number of examples of each of these ideas and explore their implications for both entrepreneurs and shoppers. This course may also employ quite a lot of learning techniques, including video lectures, case studies, fingers-on workout routines, and interviews with leading advertising and marketing students. The training approach can be extremely interactive; you'll have the chance to engage in a variety of hands-on actions and be a member of a rich learning neighborhood. I hope you'll be a part of us in this studying adventure. Upon profitable completion of this course, you'll be capable to: -Perceive the important thing variations between Analog and Digital and the implications of those variations for marketing. -Understand the 4 ways wherein the Analog is being affected by the Digital Revolution. -Develop and apply vital thinking abilities relating to the role of both the Analog and the Digital upon each corporations and customers. -Study several actual-world examples of varied methods for successful marketing of Analog services and products in an more and more Digital world. This course is part of Gies School of Business’ suite of online packages, together with the iMBA and iMSM. Learn extra about admission into these programs and discover how your Coursera work will be leveraged if accepted into a degree program at https://levels.giesbusiness.illinois.edu/idegrees/.